Black jar of 'YOU' Leave-In Curl Cream on a gray background

BE CONFIDENT. BE YOU.

Only clean, confidently grounded ingredients,
and nothing more.

Black jar of 'YOU.' Leave-In Curl Cream on a dark background with text 'A PURPOSE.'

Our Philosophy

"You don't need to impress, you just gotta be YOU."
Person wearing a leather jacket with text 'AN IDENTITY.' and 'YOU.' on a gray background

The hair standard

We set our standards high, and so should you. Our soothing formulas give your hair exactly what it needs to be grounded into who you are - THE CONFIDENT YOU.

Bestsellers!

YOU CURL CREAM

$28.89

YOU CURL CREAM

$28.89
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